5 Tips How to Gain more Costumers via Social Media

Facebook, Twitter, YouTube and Google+ are currently the most important social media platforms worldwide. With the following tips your social media performance will succeed:

  1. Target Group Analysis
    Who is your target group? Every network is used by different target groups, that’s why you should inform yourself about the most suitable medium for your business. For example, if you want to reach out to individuals you should use Facebook, Twitter and Google+. For business contacts you should communicate via LinkedIn and Xing.
  2. Planning
    It’s important to create regularly appealing content. An editorial plan can help you to implement your social media activity. For example the time of your postings play an important role.
Picture of people sitting around a desk using social media
Picture of People using Social Media
  1. Variety
    The more variety, the more interesting your products and services will appear. Videos, images or discount offers are good possibilities to maintain a lasting interest. Inspire your followers by creative, funny and authentic posts and stick in people’ s heads.
  2. Openness for Dialogue
    You should be interested in concerns, suggestions and opinions of your potential customers. Taking quick action to incoming feedback, weather it’ s good or not speaks for a professional business and increases the trust in your brand
  3. Evaluate Statistics
    Likes are a good indicator for your channel activity, however, the most meaningful indicator are the user’s comments as a level of interaction. Invest enough time in the evaluation of your previous social media activities: what was successful, what wasn’t and why?
  1. Variety
    The more variety, the more interesting your products and services will appear. Videos, images or discount offers are good possibilities to maintain a lasting interest. Inspire your followers by creative, funny and authentic posts and stick in people’ s heads.
  2. Openness for Dialogue
    You should be interested in concerns, suggestions and opinions of your potential customers. Taking quick action to incoming feedback, weather it’ s good or not speaks for a professional business and increases the trust in your brand
  3. Evaluate Statistics
    Likes are a good indicator for your channel activity, however, the most meaningful indicator are the user’s comments as a level of interaction. Invest enough time in the evaluation of your previous social media activities: what was successful, what wasn’t and why?
Picture of People using Social Media

To sum it up, it is important to be well prepared and knowing exactly who you are talking to. If this sounds all too complicated or if you have any additional questions, please feel free to contact us here or leave a comment below.

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