In the digital marketing world, “business engagement” refers to the ways customers interact with your business online. This can range from someone calling your business to a customer booking a service through your website.
In local SEO, enhancing this engagement is crucial because it directly affects how customers connect with and ultimately choose your business over others. Simply put, the more customers engage with your business online, the more likely they are to use your services or buy your products.
Key Metrics Explained
Calls: The number of times customers call your business directly from your online listing.
Directions: How often people request directions to your business through platforms like Google Maps.
Messages: The frequency of customers sending messages to your business through online platforms.
Website Clicks: The total number of clicks your website receives from your online profiles or search results.
Understanding these metrics helps you gauge how effectively you’re engaging with potential customers online.
Simple Engagement Strategies
Increasing Interactions from Your Google Business Profile:
Clear Call-to-Action: Encourage customers to call, message, or book through clear prompts in your business profile.
Regular Updates: Keep your profile updated with the latest information, offers, and events to engage customers.
Improving Website Experience:
User-Friendly Design: Ensure your website is easy to navigate, loads quickly, and is mobile-friendly.
Engaging Content: Use engaging content that answers common customer questions and encourages them to take action, like making a booking or contacting you.
Visible Contact Information: Make sure your contact information is prominent and easy to find on every page of your website.
In today’s digital-first world, engaging with customers online is necessary for business growth. By enhancing how customers interact with your business online — whether it’s through calls, messages, or bookings — you’re directly influencing their decision to choose your services.
Remember, every interaction is an opportunity to turn a potential customer into a loyal one. The more you engage, the more your business grows.