Last Updated: 07/08/2023

Onboarding

Google Business Profile Setup

Google Business Profile claiming and creation

Marketing Bear Actions

Creating new, claiming unowned and rectifying any duplicate Google Business Profiles.

Local Team Actions

Provide Marketing Bear with all relevant information for each business location. (You can find an overview of beneficial information in our Master File Template) 

If Google Business Profile already exists, grant “Owner”-level access to [email protected]. 

System Integration

Integration of business location information within Marketing Bear’s platforms.

Marketing Bear Actions

Adding business locations in Marketing Bear’s systems.

Local Team Actions

Facebook Business Locations Implementation

Local SEO Improvements through Facebook Page Optimizations.

Marketing Bear Actions

Ensuring all location-based information on the business location’s Facebook pages is correct.

Local Team Actions

Grant Marketing Bear full access to relevant Facebook pages.

User Review Response Guidelines

Comprehensive guidelines for user feedback and review management.
Marketing Bear Actions

Sharing review response guides with relevant Local Team members.

Local Team Actions

Check the content of review response guide, make edits where necessary, add new text options and add content in additional languages if needed.

Business Location Review Material

Initiatives promoting customer feedback collection at business locations.

Marketing Bear Actions

Supply participating business locations with essential materials, such as custom QR-coded flyer designs, to boost review acquisition.

Integrate QR code performance tracking within Marketing Bear’s reports.

Additional review gathering training provided to Local Team.

Local Team Actions

Handle the production of material provided by Marketing Bear. [Optional] 

Keyword Alignment

Strategic selection of specific keywords aimed at achieving higher search rankings.
Marketing Bear Actions

Audit keywords that align with the business location’s service or products and provide a list of target keywords to the Local Team.

Local Team Actions

Approve targeted keywords. 

Custom Dashboard

A specialised client dashboard.
Marketing Bear Actions

Grant the Local Team access to Marketing Bear’s custom dashboard to review real-time metrics.

Local Team Actions

76%

of people who conduct a local search on their phone visit a store in 24 hours.

Ongoing

Data Consistency Monitoring, including Name, Address, and Phone Number (NAP)

Surveillance of listing data uniformity across various platforms.
Marketing Bear Actions

Maintain constant synchronisation of listings across all platforms, promptly addressing and resolving any issues that may arise.

Guarantee data accuracy at all times, conducting spot checks for participating listings in the program.

Local Team Actions
Inform Marketing Bear if business location information changes.

Review Response

12-hour turnaround for responding to reviews.
Marketing Bear Actions

Marketing will address all reviews within 12 hours on average.

Local Team Actions

Address negative reviews.

If the Local Team delegates the responsibility of handling negative reviews to Marketing Bear, predefined responses for negative feedback will be utilised. [Optional]

Local Team Review Follow-up

Oversight of Local Team’s adherence to feedback guidelines.
Marketing Bear Actions
Follow up with the Local Team regarding review responses that require special attention.
Local Team Actions
Provide feedback to Marketing Bear for any reviews that require special attention.

Content Calendar

Structured schedule for post publications.

Marketing Bear Actions
Develop and implement a monthly content calendar featuring up to six posts.
Local Team Actions

Supply Marketing Bear with necessary content on a monthly basis.

Quality Photo Uploads

Emphasis on visually appealing and genuine imagery for listings.
Marketing Bear Actions

Update listings with quality photos.

Monitor listing quality, identify image quality issues, and provide the Local Team with recommended solutions.

Local Team Actions
Provide Marketing Bear with high-quality photos of business locations and products.

Monthly Insights Report

Monthly analysis offering unique business performance insights.
Marketing Bear Actions
Generate a monthly performance report encompassing overall performance metrics.
Local Team Actions

Monthly Review Meetings

Monthly discussions focusing on business metrics and planning.
Marketing Bear Actions

Conduct monthly review with the Local Team and give them updates on the current status.

Local Team Actions

Attend the monthly review meeting.

Duplicate Listing Search

Proactive management of potential duplicate listings.
Marketing Bear Actions

Conduct regular spot checks and highlight possible duplicates to the Local Team.

Local Team Actions
Alert Marketing Bear promptly upon spotting duplicate listings.

Communication and Support

Constant backing for the Local Team with a focus on query resolution.
Marketing Bear Actions
Foster clear communication among all involved parties, providing support in addressing and resolving local issues as needed.
Local Team Actions
Submit requests to Marketing Bear when required.

Upon Request

New Business Location Setup

Addition of new business locations.

Marketing Bear Actions

Create or claim Google Business Profile and add business location information to Marketing Bear’s systems.

Local Team Actions

Contact Marketing Bear when a new business location needs to be added.

Google Business Profile Claim Support

Support for securing ownership of Google Business Profiles.

Marketing Bear Actions

Highlight and claim Google Business Profiles.

Local Team Actions

Contact Marketing Bear when access to a Google Business Profile needs to be claimed.

Google Business Profile Merge Support

Consolidation services for multiple Google Business Profiles into one.

Marketing Bear Actions

Highlight and merge Google Business Profiles.

Local Team Actions

Contact Marketing Bear when two or more Google Business Profiles need to be merged.

Local SEO related Requests

Solutions for varied Local SEO needs or challenges.

Marketing Bear Actions

Ensure that all requests by the Local Team are handled at all times.

Local Team Actions

Contact Marketing Bear for any other requests regarding Local SEO.

54%

of smartphone users search for business hours.

53%

search for directions to local stores.