Inspiring Your Future Connections

Develop an Executive Branding Strategy to Grow your Reputation

Executive branding is a crucial component of professional networking, which is determined by an executive’s personality. You can expand your professional opportunities by implementing a strong executive branding campaign.

By using an executive branding marketing strategy, you can differentiate your executives from others in the industry by presenting their background, knowledge and expertise to a wide online audience.

This method is used by top business leaders around the world, from CEOs to entrepreneurs, with a focus to drive business growth in an organic way.

MB’s Authentic Executive Branding

Grow Your Business Network with up to 500 LinkedIn Connections per Month

MB creates powerful personal branding for business executives and helps their organizations to grow and be positioned as influential leaders in their industry. We focus on the characteristics, knowledge and expertise of top executives to cultivate industries and bring businesses closer to their target audience.

Brand management concept

Executive Branding Strategy

Number one icon

Successful executive branding begins with the strategy. Firstly, MB’s research team analyses your company to gain a thorough understanding of your values, mission and of course, your product or service.

Number two icon

Secondly, MB defines your audience. Who are you trying to reach? What do they want to know about you? What makes them want to connect with you? Identifying your target audience and existing contacts is key to developing engaging authentic content that appeals to them. Once this step is complete, MB will provide a detailed target audience analysis, where you can make sure everything aligns with your brand.

Number three icon

Following our research and key findings, the final step is creating an authentic executive branding strategy. This strategy will be used as a foundation when creating content for your business. Our strategy ranges from content pillars to tone of voice guidelines and key messages.

Executive Branding Content Creation and Community Management

Blue light bulb idea icon

Content creation is a critical part of executive branding and it is important to make sure that you are always communicating with your audience. At MB, we provide your audience with compelling content that helps them understand who you are and what your values are. We will build your credibility in the eyes of current and potential connections.

Blue signed contract icon

When you’re trying to build a brand around an executive, it’s important to create content that shows them in their element. That’s why we believe in filming content around your normal working environment, making it easier for viewers to relate. We always ensure the finished product is aligned with the executive’s message and your brand.

Blue video clip icon

In a normal content creation session, the MB production team will visit your office to film, photograph and/or interview the executive, showcasing them in the best possible way. Usually, we shoot two to three videos per session, along with some photography.

Blue document icon

Once the content for your executive branding has been produced, we will send you the finished product for your feedback. Following your approval, MB then creates a monthly calendar and handles publishing the content. Typically, we find posting one video per month to be successful, along with two to three regular posts per week.

Schedule a Call with MB’s Authentic Executive Branding Experts

Schedule a consultation session to see how MB can support your executive branding and take your business to a new level.
The person is picking up one of the wooden blocks with a small icon

What our clients say about MB